Get Perfect Brows with Cruelty-Free Sumita Eye and Brow Artistry

Last week I was delighted to attend the Irish launch of the Sumita Eye and Brow Artistry cosmetic range in Farrier and Draper, Powerscourt Townhouse. The cosmetic’s marketing colours are black and gold, so naturally the theme for the launch was black and gold luxury; guests treated themselves to black and gold espresso martinis, delicious black and gold sparkly popcorn, tasty nibbles and, of course, prosecco.

Sumita Cosmetics Launch
Sumita Cosmetics launched their cruelty-free eyebrow and eyelash cosmetic range in Farrier and Drapier, Powerscourt Townhouse in Dublin.

Sumita Eye and Brow Artistry is a cruelty-free cosmetic range tailoring for eyebrows and eyes, for the ultimate ‘windows to the soul’. The brand boasts a variety of products, including a fibre-lash mascara with a built-in serum, glideable eyeliners, highlighters, bronzers and concealers, and all sorts of products to achieve supermodel brows.


Internationally acclaimed top brow artist, Emeline Leduc, gave an exciting presentation at the launch during a live eight-minute demo. Emeline strongly emphasised that block, Instagram-style brows are (or at least, should be) a thing of the past, and that now, “it’s all about a return to more natural-looking, full yet more subtly arched brows“. She also explained that eyebrows frame the entire face- without them looking good, it’s very difficult to distract from them!


Emeline recommends to use a shade lighter than your natural colour for your brows, and to not over-arch them.

Sumita Eye and Brow Artistry has only recently hit Irish stores, both available to purchase and to avail of an in-salon treatment in popular eyelash and eyebrow salons across Ireland.

My favourite products out of the range that I have personally tried and tested are:

Sumita Brow Pencil €21

This is a twistable, ultra-thin pencil with an oval tip with sharp edges. There is no need to sharpen the tip in any way- it never changes shape! The pencil glides so easily onto the skin, and is so thin that it is perfect for drawing on the hairs of the eyebrow where they are lacking. I would also recommend this pencil to anyone who suffers from Alopecia or has been through chemotherapy, as it creates a really natural but easy to achieve effect.


Sumita Centre Stage Mascara RRP €25

This is a mascara with everything you could dream of in a mascara built in! The mascara has a rich, jet-black formula with a built-in eyelash serum, so you are guaranteed longer lashes within thirty days. Upon application, the mascara lengthens, volumizes and separates, and the built-in tiny fibres cling to the lashes and are guaranteed to stay all day to give the appearance of fuller, longer lashes.


The brand also has a range of cruelty-free synthetic brushes which are unbelievably soft. The brushes are of a light blue and white hue, making them easier to clean. There are eight brushes in the set that cater towards a full face of makeup.

You can purchase Sumita Eye and Brow Artistry cosmetics at, or you can avail of Sumita in-salon treatments in the following salons in Ireland:

  • Elysian Brows, South William Street & Greystones, Co. Wicklow
  • Elysian Therapy, Leopardstown, Co. Dublin
  • On Fleek, Portarlington, Co. Laois
  • En Vogue Health and Beauty, Town Hall Street, Co. Cavan
  • Artisan International, Grey St. The Liberties, Co. Dublin
  • Luxe Day Spa, Clandeboye, Co. Down
  • The Hair and Beauty Loft, Tullow, Co. Carlow
  • Marie’s Beauty Salon, Ballybofey, Co. Donegal
  • Éclat Threading Bar, Town Hall St., Co. Cavan

Posted by

Flawless and Pawless is Ireland's cruelty-free cosmetic blog created by 23 year-old cosmetic expert, Ailsha Davey. With eight years working in the beauty industry in Dublin as a professional make-up artist and cosmetic expert, Ailsha discovered some of the horrors of cosmetic animal testing- and the lack of knowledge within the Irish market about it. Flawless and Pawless has been set up to spread awareness across Ireland of cosmetic animal testing, as well as to provide suggestions for cruelty-free alternatives to the Irish market's favourite cosmetic products.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s